How To Sell Luxury Homes In Omaha-Heeran Workman RE/MAX PLATINUM Realty10/20/2015
The Omaha Metro Area's luxury home selling market has been growing over the last decade. Established neighborhoods such as Happy Hollow, Cambridge Oaks, and some pockets of District 66 are still in high demand for buyers looking for luxury homes to buy. The new construction development over the last couple decades has added many more luxury neighborhoods buyers can choose from. Whether you are looking for a home or new construction in Linden Estates, Barrington Park, The Hamptons, Westshore, Stonecreek, Manchester Ridge, Waterford, or Deer Creek, call Heeran Workman at RE/MAX PLATINUM Realty.
Heeran Workman is a Top Luxury Home Realtor and one of the best real estate agents in Omaha. If you are looking to purchase a pre-existing luxury home CLICK HERE and let us know which properties you are interested seeing. If you are interested in building a luxury home in the Omaha Metro Area, call (402) 707-7878 to start the process. We can introduce you to several of the top luxury and high end home builders in the area with great reputations.
The process of selling luxury real estate is in a class by itself. Luxury home sales are quite different than the average priced home. If you are looking for a luxury real estate expert, please call (402) 707-7878 for a free home buying or selling consultation.
How To List and Sell Luxury Real Estate
1: Understand The Buying Behaviors Of Luxury Buyers
It's important for every business to understand the buying behaviors of their target market and real estate is no different. So where do luxury buyers come from? What types of professions do they have. What is their buying behavior? How do they shop? What tools and platforms are they using to search for high-end luxury homes? What is their age group? These are important questions you need answered if you are planning on having a successful sale of your home.
2: Move-In Ready and Mint Condition Are Important
Having your luxury home smell nice, minimal clutter, making sure the home is super clean, and staging with the right furniture and decorations will make a huge difference. From the curb appeal, cracks in the foundation, and everything else in between, luxury home buyers expect a great home if they are going to spend $500,000+. Buyers in any price range want a home that is move-in ready, but for the right price, they don't mind purchasing a $150,000 property and making their own improvements. Luxury home buyers do not necessarily want a "project". The sheer size of a luxury property with 7,000 finished square feet sends shivers down my spine when I think about cleaning it let alone making improvements to it. Luxury buyers will feel the same way.
3: The Home Marketing Plan Needs To Be Super Aggressive
Realtors / real estate agents are independent contractors. We are typically not wage earners at the brokerages. The Realtor that you hire will highly determine whether or not you get the exposure that you need, whether or not you get a contract, and when you do get a sales contract, how much you'll walk away with depending on their negotiations style. Heeran's Home Team at RE/MAX PLATINUM Realty believes in the power of marketing and has a highly aggressive home marketing plan for luxury homes that is second to none. From featured listings in the top premier real estate websites, social media blitz's, traditional marketing, real estate magazine, direct agent prospecting, and more, Heeran's Home Team is in the top 1% nationwide. By using online, print, and bleeding edge marketing strategies, your luxury home will get the level of exposure required to bring in luxury buyers.
4: Luxury Home Sellers Have More Competition
On average, roughly 11,000-12,000 homes sell each year in the Omaha NE Metro area. Out of this sold inventory, less than 500 homes represent the luxury homes sold. There's not as many buyers who can afford luxury homes and therefore the supply and demand of inventory is inverse to the averaged priced home. No, luxury homes do not sell as quickly as average priced homes, but with the right marketing, the right Realtor, your luxury home sale can be a reality.
5: Realtor's Advice
You are better off working with a Realtor who is honest and realistic with you versus an agent who only tells you what you want to hear. A Realtor's primary objective is to sell your home, communicate with you regarding the market conditions, get buyer's and buyer's agents feedback and make further recommendations. It also means that sellers have to hear some hard truths about the property and the listing price. If the analysis and feedback determines that the seller needs to make corrections in order to sell the home, it is better to make these corrections versus letting the listing go stale. It is important to follow the lead of a great luxury real estate agent who has the aptitude and experience to implement a successful listing and selling strategy.
Contact Heeran Workman, MBA today to schedule a free private consultation if you are looking to buy a luxury home or sell your luxury property. Call (402) 707-7878.