Heeran's Blog

How To Sell Luxury Homes In Omaha-Heeran Workman RE/MAX PLATINUM Realty



The Omaha Metro Area's luxury home selling market has been growing over the last decade. Established neighborhoods such as Happy Hollow, Cambridge Oaks, and some pockets of District 66 are still in high demand for buyers looking for luxury homes to buy.  The new construction development over the last couple decades has added many more luxury neighborhoods buyers can choose from.  Whether you are looking for a home or new construction in Linden Estates, Barrington Park, The Hamptons, Westshore, Stonecreek, Manchester Ridge, Waterford, or Deer Creek, call Heeran Workman at RE/MAX PLATINUM Realty.  


Heeran Workman is a Top Luxury Home Realtor and one of the best real estate agents in Omaha.  If you are looking to purchase a pre-existing luxury home CLICK HERE  and let us know which properties you are interested seeing.  If you are interested in building a luxury home in the Omaha Metro Area, call (402) 707-7878 to start the process.  We can introduce you to several of the top luxury and high end home builders in the area with great reputations.


The process of selling luxury real estate is in a class by itself.  Luxury home sales are quite different than the average priced home.  If you are looking for a luxury real estate expert, please call (402) 707-7878 for a free home buying or selling consultation.   


How To List and Sell Luxury Real Estate

1: Understand The Buying Behaviors Of Luxury Buyers

It's important for every business to understand the buying behaviors of their target market and real estate is no different.  So where do luxury buyers come from?  What types of professions do they have.  What is their buying behavior?  How do they shop?  What tools and platforms are they using to search for high-end luxury homes?  What is their age group?  These are important questions you need answered if you are planning on having a successful sale of your home.  


2: Move-In Ready and Mint Condition Are Important

Having your luxury home smell nice, minimal clutter, making sure the home is super clean, and staging with the right furniture and decorations will make a huge difference.  From the curb appeal, cracks in the foundation, and everything else in between, luxury home buyers   expect a great home if they are going to spend $500,000+.  Buyers in any price range want a home that is move-in ready, but for the right price, they don't mind purchasing a $150,000 property and making their own improvements.  Luxury home buyers do not necessarily want a "project".  The sheer size of a luxury property with 7,000 finished square feet sends shivers down my spine when I think about cleaning it let alone making improvements to it.  Luxury buyers will feel the same way.


3: The Home Marketing Plan Needs To Be Super Aggressive

Realtors / real estate agents are independent contractors.  We are typically not wage earners at the brokerages.  The Realtor that you hire will highly determine whether or not you get the exposure that you need, whether or not you get a contract, and when you do get a sales contract, how much you'll walk away with depending on their negotiations style.  Heeran's Home Team at RE/MAX PLATINUM Realty believes in the power of marketing and has a highly aggressive home marketing plan for luxury homes that is second to none.  From featured listings in the top premier real estate websites, social media blitz's, traditional marketing, real estate magazine, direct agent prospecting, and more, Heeran's Home Team is in the top 1% nationwide.  By using online, print, and bleeding edge marketing strategies, your luxury home will get the level of exposure required to bring in luxury buyers. 


4:  Luxury Home Sellers Have More Competition

On average, roughly 11,000-12,000 homes sell each year in the Omaha NE Metro area.  Out of this sold inventory, less than 500 homes represent the luxury homes sold.  There's not as many buyers who can afford luxury homes and therefore the supply and demand of inventory is inverse to the averaged priced home.  No, luxury homes do not sell as quickly as average priced homes, but with the right marketing, the right Realtor, your luxury home sale can be a reality.  


5: Realtor's Advice

You are better off working with a Realtor who is honest and realistic with you versus an agent who only tells you what you want to hear.  A Realtor's primary objective is to sell your home, communicate with you regarding the market conditions, get buyer's and buyer's agents feedback and make further recommendations.   It also means that sellers have to hear some hard truths about the property and the listing price.  If the analysis and feedback determines that the seller needs to make corrections in order to sell the home, it is better to make these corrections versus letting the listing go stale.  It is important to follow the lead of a great luxury real estate agent who has the aptitude and experience to implement a successful listing and selling strategy.


Contact Heeran Workman, MBA today to schedule a free private consultation if you are looking to buy a luxury home or sell your luxury property.  Call (402) 707-7878.


RE/MAX PLATINUM Realty's Grand Opening In Omaha, NE Show Support For Children�s Hospital & Medical Center in Omaha During August�s Month of Miracles - Heeran Workman Broker/Owner


Omaha Real Estate Brokerage and its Realtors® Show Support for Children’s Hospital & Medical Center in Omaha During August’s Month of Miracles

RE/MAX PLATINUM Realty Agents Help Fund Local Pediatric Treatment, Equipment, Programs

REMAX PLATINUM Realty Grand Opening Childrens Hospital & Medical Center In Omaha

Omaha, NE Aug. 12, 2015 – As the fourth annual RE/MAX Month of Miracles kicks off this month, newly opened RE/MAX PLATINUM Realty will take part in the national celebration by having a fundraising event for Children’s Miracle Network Hospitals during their grand opening open house on Saturday, August 29, from noon to 2 p.m. in the south parking lot of the US Bank Building at 138th and Q Streets. Raffle tickets can be purchased for $5 for a chance to win a ride on the RE/MAX hot air balloon. RE/MAX Affiliates across the U.S. and Canada have raised over $138 million for 170 member hospitals, and RE/MAX PLATINUM Realty is excited to increase awareness for Children’s Hospital & Medical Center in Omaha, a member of Children’s Miracle Network Hospitals® (CMN Hospitals®).

“It’s a priority for our agents to give back to the community in which we live and work,” said Heeran Workman, designated broker and owner of RE/MAX PLATINUM Realty. “As the newest RE/MAX office in the Omaha Metro area, the ‘Miracle Agents’ at RE/MAX PLATINUM Realty pledge to make a donation after each property sale. In addition, 100 percent of the raffle ticket money raised now through our grand opening on Aug. 29 will go toward life-saving treatments, medical equipment and valuable research. It will directly impact the lives of our friends and neighbors.”

RE/MAX PLATINUM Realty will offer children’s activities and snacks, in addition to the raffle, at its grand opening open house.  Goody bags filled with promotional items, a children’s t-shirt, list of “Miracle Sponsors,” and more will be handed out at the event. The winner of the raffle will be announced Aug. 30.  

Homebuyers and sellers also are able to participate in the celebration. A RE/MAX Miracle Home is identifiable by a rider on the RE/MAX yard sign. For more information about the Miracle Home program,  call (402) 292-HOME ext. 2 to speak with a Miracle Agent today or visit www.RemaxPlatinumNE.com. For business owners interested in sponsoring the grand opening event with either $100 cash sponsorships or by providing children’s activities (bouncy house, balloon artist, face painting, etc.), call Heeran Workman at (402) 707-7878.  Miracle Sponsors will be listed on the RE/MAX PLATINUM Realty website, on the back of the children’s t-shirts, and printed on flyers distributed at the event.


RE/MAX PLATINUM Realty is a locally owned and operated full-service real estate brokerage located in Omaha, and specializes in residential real estate. RE/MAX PLATINUM Realty is a proud supporter of Children’s Miracle Network Hospitals and other charities, and is located at (5332 S 138th Street Ste. 210, Omaha, NE 68137). To learn more, please visit www.RemaxPlatinumNE.com.

Contact: Heeran Workman, MBA

Designated Broker/Owner


(402) 707-7878, Heeran@RemaxPlatinumNE.com

Page:  of 000  |